QUERO OPORTUNIDADES QUENTES AGORA (Falar no WhatsApp)
Consultoria ativa • +25 anos de mercado

A Revolução da Prospecção B2B com Protocolo Hidra e IA Anti-Bloqueio.

Chega de disputar leads comuns. Mapeamos pontos cegos e entregamos oportunidades quentes — com IA, escalabilidade e blindagem LGPD.

Fundada por Paulo C. P. Santos • CEO | FGV & SENAC | Especialista em inteligência comercial e dados públicos.

+25Anos de mercado
+300Campanhas ativas
LGPDConformidade total
Role
PL CEO
Quem está por trás

Formação de elite e visão estratégica.

Marketing de Serviços pela FGV e Sistema de Gestão Integrada pelo SENAC. Com passagens por fusões e aquisições, gestão de vendas e operações, Paulo atuação na Capital Empreendedor e é especialista SEO na Consórcio Embracon. Uma rara combinação de estratégia comercial, tecnologia e compliance.

LGPD não é entrave: é nosso trunfo competitivo. Enquanto concorrentes temem a lei, nós a abraçamos. Isto é, todos os dados são manifestamente públicos (Juntas Comerciais, Diários Oficiais, cartórios). Mantemos registros de conformidade e oferecemos respaldo jurídico ao cliente. Prospecção ética, escalável e à prova de multas.

Conformidade LGPD • Dados 100% públicos • Segurança jurídica

→ Conheça nossa história completa

Metodologia

O método que explode sua taxa de conversão

Mapeamento + IA + Protocolo Hidra™. Não é mágica. É engenharia de dados e automação predatória.

🗺️

1. Mapeamento de pontos cegos

Algoritmos para garimpar dados públicos onde seus concorrentes não olham: aberturas de empresas, movimentações cartoriais, editais e registros oficiais. Como resultado, criamos um ICP de alto valor baseado em comportamento real.

🤖

2. Ativação por IA contextual

IA conversa via API oficial do WhatsApp Meta, adaptando a mensagem conforme perfil e jurisdição. Dessa forma, alcançamos taxas de resposta 3x maiores que disparos tradicionais.

🔄

3. Handoff de oportunidades maduras

Filtragem automática de quem não engaja. Só transferimos para seu time leads que demonstraram abertura real. Em outras palavras, é o fim do desperdício de tempo do seu comercial.

🐉

4. Protocolo Hidra™: escala sem bloqueios

Frota inteligente de números com roteamento dinâmico e métricas de reputação. Por isso, se um número cai, outros assumem. Operação ininterrupta.

Funil de Prospecção

Do dado público à reunião fechada: as 5 fases

A mesma metodologia aplicada em renovardominio.com.br.

📌 Fase 1 — Mapeamento predatório

Identificamos “rachaduras” no mercado: nichos ou regiões onde potenciais compradores não são encontrados em anúncios. Coleta legal e estruturada.

📌 Fase 2 — Ativação cirúrgica com IA

A IA dispara mensagens com contexto real (ex: “Parabéns pela nova filial aberta em …”), gerando engajamento imediato.

📌 Fase 3 — Vantagem LGPD First

Tudo baseado em dados públicos + relatórios de conformidade. O contratante recebe garantias contratuais de tratamento de dados.

📌 Fase 4 — Ponto de fratura resolvido pelo Protocolo Hidra

Gerenciamento automático de múltiplas linhas telefônicas. Sem interrupções, sem sustos.

📌 Fase 5 — Entrega de oportunidades qualificadas

Leads quentes vão direto para seu CRM ou dashboard. Por fim, seu time só fecha negócio.

💡 Insight de performance: a mesma arquitetura que usamos para clientes de consórcio, imobiliário e serviços financeiros está disponível para seu negócio. Veja cases reais →

Por que líderes escolhem a Paulo Leads

ROI previsível, risco zero e credibilidade real

📊

Abordagem outlier: fim da concorrência por lead caro

Clientes de alto ticket não estão em portais de leads. Eles estão em dados públicos. Por outro lado, enquanto outros pagam R$ 200 por um lead frio, entregamos oportunidades quentes com custo fixo sob consulta.

🛡️

Blindagem jurídica como vantagem competitiva

Nosso time jurídico operacional documenta a origem de cada dado. Sendo assim, você pode prospectar sem medo de processos ou multas da ANPD.

⚙️

Automação com curadoria estratégica

IA sem supervisão humana gera ruído. Em contrapartida, cada campanha tem um gestor de inteligência que ajusta variáveis e otimiza a conversão.

📈

Métricas reais: o que você pode esperar

Não vendemos “milhares de leads”. Vendemos oportunidades maduras. Nossos clientes reportam aumento de 40% a 70% na produtividade do time de vendas e redução do CAC em até 50%.

🎯 Para CEOs, CROs e heads de crescimento

O maior custo oculto em B2B é o tempo do vendedor caçando lead. Transferimos esse custo para uma máquina de IA + dados. Em resumo, escalabilidade real com previsibilidade.

Solicite uma análise de maturidade gratuita →
Destruição Silenciosa da Concorrência

O que os tubarões do Mercado Imobiliário dizem

J

João P.

Diretor Comercial

★★★★★
Google

"O handoff da Paulo Leads filtra o lixo. A máquina entrega o investidor na fase de assinar proposta. Meu CAC caiu 60%."

R

Ricardo T.

Head de Lançamentos

★★★★★
Google

"Saímos do leilão caro do Meta Ads. Aplicamos a prospecção deles num VGV de 50M e destruímos a concorrência sem depender de anúncio."

C

Camila V.

Sócia (House Inc.)

★★★★★
Google

"Tinha medo da LGPD. A blindagem jurídica e os dados públicos me deram base pra socar volume sem medo de multa."

S

Sérgio M.

Broker High-Ticket

★★★★★
Google

"Perdi 8 chips tentando prospectar. O Protocolo Hidra ativou a frota de números. Se um cai, outro assume. Máquina ininterrupta."

F

Fernando K.

Gestor de Imobiliária

★★★★★
Google

"Lead de portal a gente divide com 10 corretores. O lead mapeado pela IA deles é exclusivo, quente e já vem com crédito na mão."

A

Amanda R.

Expansão B2B

★★★★★
Google

"Roleta russa de ROI acabou. Não preciso de 10 SDRs queimando lista. A automação esquenta e joga no meu CRM."

M

Marcelo T.

Construtor

★★★★★
Google

"Tinha 30 unidades encalhadas. O motor de raspar dados deles limpou meu estoque em 15 dias achando compradores ocultos."

L

Laura G.

Gerente de Vendas

★★★★★
Google

"Demitimos 4 SDRs que só davam desculpa. A IA deles faz o trabalho de 10, não pede vale-transporte e não erra o script."

D

Diego C.

Boutique Imobiliária

★★★★★
Google

"Achei que meu público não respondia automação. A engenharia social deles fisgou investidores que nem têm Instagram."

P

Paula M.

CEO (Real Estate)

★★★★★
Google

"Velocidade é tudo. A IA responde em 3 segundos. O cliente não tem nem tempo de falar com o concorrente Nutella."

Serviços

Soluções em prospecção inteligente

Consultoria

Análise de Maturidade e Estratégia

Diagnóstico completo do seu funil atual, mapeamento de pontos cegos e desenho de campanha sob medida.

Saber mais →
Implementação

Ativação de Campanha com Protocolo Hidra

Da configuração da frota de números à IA conversacional. Campanha no ar em tempo recorde, sem bloqueios.

Saber mais →
LGPD & Compliance

Blindagem Jurídica e Documentação

Relatórios de conformidade, origem dos dados e suporte jurídico para seu time prospectar com segurança.

Saiba mais na ANPD ↗
— Operação de Cliente: Arsenal Aberto
Arsenal Operacional · Paulo Leads

O Ecossistema de 50 Skills
do Hors-Concours

Skills configuradas para cada etapa do ciclo de vendas — da prospecção ao fechamento. Copie, cole nas instruções do seu Project, e ative com linguagem natural.

— O que é uma Skill do Claude

Um fluxo de trabalho que você configura uma vez
e ativa com uma frase.

Uma Skill é um bloco de instruções que mora dentro de um Project no Claude. Quando você usa uma frase de gatilho — em qualquer conversa dentro daquele Project — o Claude executa o fluxo completo automaticamente.

Sem Skill
Você re-explica o que quer toda vez. Escreve um prompt longo do zero. O resultado varia. Você esquece metade das instruções.
Com Skill
Você fala o que quer em linguagem natural. O Claude já sabe o contexto, o formato, os passos. Você só revisa o output.
— Como usar: passo a passo

4 passos. Uma vez. Para sempre.

01
Abra o painel de Projects

No menu lateral do claude.ai, clique em Projects. Se ainda não tiver nenhum, crie um novo clicando em + New Project. Dê um nome — ex: "Vendas B2B".

seu-terminal/projetos
+ New chat
Recents
Projects ←
Starred
Vendas B2B
Marketing
+ New Project
Projects
Vendas B2B
3 chats · Skills configuradas
Marketing
1 chat
+
New Project
02
Abra as instruções do Project

Dentro do Project, clique em Edit project details ou no ícone de configuração. Você verá o campo Project instructions — é aqui que as Skills vivem.

claude.ai/project/vendas-b2b
Vendas B2B
Share
Edit project details ←
Project instructions
Cole suas Skills aqui. O Claude vai seguir estas instruções em todas as conversas deste Project.
+ Add instructions →
Chats in this project
Prep reunião Acme Corp — ontem
Follow-up pós-demo Betax — 3 dias atrás
03
Cole o código da Skill nas instruções

Copie o bloco de código de qualquer Skill abaixo e cole no campo de instruções. Você pode empilhar várias Skills no mesmo Project — o Claude vai reconhecer cada uma pelo gatilho correspondente.

claude.ai — Project instructions
Project instructions
Cancel
Save
--- name
Cold Outreach Personalizado
description
Escreve um e-mail de primeiro contato personalizado...
triggers
"escreva um cold email para [nome] na [empresa]"
"draft outreach para [prospect]"
---
## Instruções
Passo 1 — Colete os inputs...
Passo 2 — Identifique o gancho...
|
04
Ative com uma frase de gatilho

Inicie uma nova conversa dentro do Project. Use qualquer frase de gatilho listada na Skill. O Claude executa o fluxo completo — você só fornece o contexto específico (nome do prospect, empresa, etc.).

claude.ai — Vendas B2B · Nova conversa
◈ Vendas B2B
Escreva um cold email para Fernanda Lopes, Diretora de RH da Vértice — eles acabaram de anunciar expansão para 700 funcionários e sinistralidade em 82%.
✦ Claude
Assunto: 700 funcionários, 82% de sinistralidade — vale uma conversa de 15 min?

Fernanda,

Vi o anúncio da expansão da Vértice — parabéns pelo crescimento. Com 700 vidas no plano e sinistralidade em 82%, esse ritmo provavelmente já está na pauta do CFO.

Ajudamos empresas de serviços financeiros em crescimento a reduzir sinistralidade em 20–30% nos primeiros 12 meses...

▌ gerando resposta...
Mensagem para o Claude...
— Quando faz sentido usar

Skills são para tarefas repetíveis.
Não para tudo.

✓ Use uma Skill quando
  • Você faz a mesma tarefa mais de 3x por semana
  • O output sempre precisa de um formato específico
  • Você se pega re-explicando o mesmo contexto
  • A tarefa tem etapas definidas que sempre seguem a mesma lógica
  • A qualidade do output depende de não esquecer nenhum passo
✗ Não precisa de Skill quando
  • É uma pergunta pontual ou pesquisa rápida
  • O contexto muda completamente a cada vez
  • Você está explorando um tema novo sem formato definido
  • É uma tarefa que você provavelmente não vai repetir
I Skills 1–8
01
Cold Outreach Personalizado
SDRs, AEs e BDRs em prospecção outbound
O que faz

Writes a tailored first touch outreach email using prospect name role company one specific signal and sender value proposition. Outputs subject line body and CTA.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Cold Outreach Personalizado

description: Writes a tailored first touch outreach email using prospect name role company one specific signal and sender value proposition. Outputs subject line body and CTA.

triggers:
  - "write a cold email to [name] at [company]"
  - "draft outreach for [prospect name]"
  - "personalise an email to [name] — they just [signal]"
---

## Instruções

### Passo 1 — Collect Inputs Request prospect full name title company one specific signal (fun

### Passo 2 — Identify the Hook Select the strongest personalisation angle from the signal. Re

### Passo 3 — Draft the Email Subject line Under 8 words pattern interrupt zero spam phrases O

### Passo 4 — Quality Check Verify under 120 words no hyphens (em dashes only) no filler langu
Como ativa
"write a cold email to [name] at [company]""draft outreach for [prospect name]""personalise an email to [name] — they just [signal]"
💡Feed the skill a screenshot or URL of the prospect's most recent LinkedIn post for the sharpest pers
02
Nota de Convite LinkedIn
SDRs e BDRs construindo rede no LinkedIn
O que faz

Crafts a LinkedIn connection note under 300 characters that feels personal and creates genuine reaso

Como usar no Claude
Cole nas instruções do seu Project
---
name: Nota de Convite LinkedIn

description: Crafts a LinkedIn connection note under 300 characters that feels personal and creates genuine reaso

triggers:
  - "write a LinkedIn connection request to [name]"
  - "draft a connect note for [prospect]"
  - "LinkedIn note to [name] at [company]"
---

## Instruções

### Passo 1 — Gather Context Ask for prospect name role company and one specific reason for co

### Passo 2 — Select the Angle Choose the most natural-feeling connection reason. Avoid"I'd lo

### Passo 3 — Write the Note Constraints under 300 characters one genuine reason to connect no

### Passo 4 — Review Check character count under 300 zero sales language reads like a human wr
Como ativa
"write a LinkedIn connection request to [name]""draft a connect note for [prospect]""LinkedIn note to [name] at [company]"
💡Reference something the prospect created or said rather than something that happened to them — it si
03
Resumo de Pesquisa de Conta
AEs e BDRs antes de abordar uma conta
O que faz

Converts raw company research into a structured one page account brief covering business model signals stakeholders pain points and outreach angle.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resumo de Pesquisa de Conta

description: Converts raw company research into a structured one page account brief covering business model signals stakeholders pain points and outreach angle.

triggers:
  - "summarise research on [company]"
  - "build an account brief for [company]"
  - "turn my notes on [company] into a brief"
---

## Instruções

### Passo 1 — Receive Raw Inputs Accept any combination of website URL LinkedIn company page n

### Passo 2 — Extract and Structure Organise into Company Snapshot (industry model size fundin

### Passo 3 — Format the Brief Clean scannable document. Section headers. 2 to 4 sentences per
Como ativa
"summarise research on [company]""build an account brief for [company]""turn my notes on [company] into a brief"
💡Always include at least one job posting — open roles reveal strategic priorities that press releases
04
Pontuador de Qualificação ICP
SDRs e Ops triando leads inbound
O que faz

Scores a lead against a defined ICP criteria framework and returns a qualification score verdict and rationale for each criterion.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Pontuador de Qualificação ICP

description: Scores a lead against a defined ICP criteria framework and returns a qualification score verdict and rationale for each criterion.

triggers:
  - "score this lead against our ICP"
  - "qualify [company or contact] against our ICP criteria"
  - "ICP score for [lead name or company]"
---

## Instruções

### Passo 1 — Define ICP Criteria Ask the user to provide their ICP company size industry tech

### Passo 2 — Gather Lead Data Accept lead information in any format form fill LinkedIn websit

### Passo 3 — Score Each Criterion For each criterion Strong Match / Partial Match / No Match 

### Passo 4 — Return Verdict Composite score Strong ICP / Moderate ICP / Weak ICP / Not ICP. 2
Como ativa
"score this lead against our ICP""qualify [company or contact] against our ICP criteria""ICP score for [lead name or company]"
💡Add a "Golden Signal" criterion — one binary signal that immediately marks a lead as high-priority r
05
Outreach por Evento de Gatilho
SDRs e AEs monitorando contas-alvo
O que faz

Writes outreach copy anchored to a specific trigger event such as a funding round hiring post leadership change or press feature.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Outreach por Evento de Gatilho

description: Writes outreach copy anchored to a specific trigger event such as a funding round hiring post leadership change or press feature.

triggers:
  - "write outreach based on [company]'s [funding / hiring / news]"
  - "trigger event email for [company] — they just [event]"
  - "write outreach based on this news: [paste article or post]"
---

## Instruções

### Passo 1 — Identify the Trigger Ask for or receive the trigger event the source (URL paste 

### Passo 2 — Extract the Opportunity Signal Analyse the trigger for its underlying business i

### Passo 3 — Write the Outreach Channel email or LinkedIn (ask if not specified). Structure A

### Passo 4 — Calibrate Tone Funding and hires congratulatory but forward-looking. Leadership 
Como ativa
"write outreach based on [company]'s [funding / hiring / news]""trigger event email for [company] — they just [event]""write outreach based on this news: [paste article or post]"
💡The best trigger event outreach arrives within 48 hours of the event — set up Google Alerts or Linke
06
Sequência Multi-Touch
SDRs e AEs em campanhas multi-canal
O que faz

Creates a 5 step outreach sequence across email and LinkedIn with full copy channel logic and timing recommendations tailored to a specific prospect and ICP.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Sequência Multi-Touch

description: Creates a 5 step outreach sequence across email and LinkedIn with full copy channel logic and timing recommendations tailored to a specific prospect and ICP.

triggers:
  - "build an outreach sequence for [company or prospect]"
  - "create a 5-step sequence targeting [persona]"
  - "multi-touch sequence for [campaign or account name]"
---

## Instruções

### Passo 1 — Define the Target Ask for prospect persona (title and seniority) company profile

### Passo 2 — Design the Sequence Step 1 (Day 1) Email — personalised first touch anchored to 

### Passo 3 — Write Each Step For each step full copy subject line (for emails) channel timing

### Passo 4 — Add Personalisation Prompts After each step add a bracketed note INSERT signal c
Como ativa
"build an outreach sequence for [company or prospect]""create a 5-step sequence targeting [persona]""multi-touch sequence for [campaign or account name]"
💡Keep Step 3 completely pitch-free — a genuinely useful resource resets the prospect's perception and
07
Briefing de Contas Lookalike
BDRs e AEs expandindo o TAM
O que faz

Generates a structured research brief to find accounts matching your best customers — including firm technographic signals growth indicators and search parameters for LinkedIn Sales Navigator or data providers.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Briefing de Contas Lookalike

description: Generates a structured research brief to find accounts matching your best customers — including firm technographic signals growth indicators and search parameters for LinkedIn Sales Navigator or data providers.

triggers:
  - "find me accounts that look like [customer name]"
  - "build a lookalike account brief based on our best customers"
  - "generate a TAM research brief based on [company] profile"
---

## Instruções

### Passo 1 — Identify Reference Accounts Ask the user to describe 1 to 3 best customers compa

### Passo 2 — Extract the Shared Profile Identify common attributes across reference accounts 

### Passo 3 — Build the Brief Structure with Ideal Account Profile Summary Firmographic Filter

### Passo 4 — Include a Negative Profile Describe one account type that looks like a fit but i
Como ativa
"find me accounts that look like [customer name]""build a lookalike account brief based on our best customers""generate a TAM research brief based on [company] profile"
💡Include one negative profile in the brief — an account that looked like a fit but wasn't. This preve
08
Perfilador de Stakeholder Executivo
AEs antes de reuniões com C-level ou VP
O que faz

Builds a pre meeting profile of a C suite or VP level contact including career narrative stated priorities communication style and tailored conversation angles.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Perfilador de Stakeholder Executivo

description: Builds a pre meeting profile of a C suite or VP level contact including career narrative stated priorities communication style and tailored conversation angles.

triggers:
  - "profile [name] at [company] before my call"
  - "executive profile for [contact name]"
  - "research [name] — I have a call with them on [date]"
---

## Instruções

### Passo 1 — Gather Research Inputs Accept any combination of LinkedIn profile URL recent pos

### Passo 2 — Build the Profile Career Narrative Where they've been and what that tells you ab

### Passo 3 — Add Pre-Call Questions Include 3 tailored opening questions that would feel inte
Como ativa
"profile [name] at [company] before my call""executive profile for [contact name]""research [name] — I have a call with them on [date]"
💡Search for podcast interviews featuring the executive — people are far more candid in audio format,
II Skills 9–16
09
Prep para Call de Discovery
AEs preparando primeiras reuniões
O que faz

Generates a tailored discovery question set and call structure for a first meeting based on account prospect role and known context.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Prep para Call de Discovery

description: Generates a tailored discovery question set and call structure for a first meeting based on account prospect role and known context.

triggers:
  - "prep me for my discovery call with [company]"
  - "generate discovery questions for [prospect] at [company]"
  - "I have a first call with [company] — help me prepare"
---

## Instruções

### Passo 1 — Gather Context Ask for company name prospect name and role what prompted the cal

### Passo 2 — Build the Call Structure Design a 30 to 45-minute call flow Opening (5 min agend

### Passo 3 — Write Tailored Questions For each section write 2 to 3 specific questions using 

### Passo 4 — Add Listening Prompts After key questions add a bracketed note Listen for — flag
Como ativa
"prep me for my discovery call with [company]""generate discovery questions for [prospect] at [company]""I have a first call with [company] — help me prepare"
💡Send this skill your pre-call email thread rather than summarising it — the language your prospect u
10
Mapeador MEDDIC
AEs e gestores revisando qualificação de deals
O que faz

Maps deal notes or a call transcript to the MEDDIC framework assigns a confidence level to each criterion and flags qualification gaps with suggested next steps.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Mapeador MEDDIC

description: Maps deal notes or a call transcript to the MEDDIC framework assigns a confidence level to each criterion and flags qualification gaps with suggested next steps.

triggers:
  - "map this deal to MEDDIC"
  - "MEDDIC qualification for [deal name or company]"
  - "run MEDDIC on my notes from [company]"
---

## Instruções

### Passo 1 — Receive Deal Input Accept call notes deal summary CRM opportunity description or

### Passo 2 — Map to MEDDIC Metrics Is there a quantified business impact figure Economic Buye

### Passo 3 — Assign Confidence Levels For each criterion Confirmed (evidence in notes) Assume

### Passo 4 — Return Gap Analysis List the top 2 to 3 qualification gaps in priority order wit
Como ativa
"map this deal to MEDDIC""MEDDIC qualification for [deal name or company]""run MEDDIC on my notes from [company]"
💡Run MEDDIC after every second discovery call, not just before forecast commits — catching gaps early
11
Hipóteses de Dor do Prospect
AEs antes de calls de discovery
O que faz

Generates 5 to 7 specific plausible pain point hypotheses for a prospect based on company profile role industry stage and available signals.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Hipóteses de Dor do Prospect

description: Generates 5 to 7 specific plausible pain point hypotheses for a prospect based on company profile role industry stage and available signals.

triggers:
  - "what pain points might [role] at [company type] have?"
  - "build pain hypotheses for [company]"
  - "what are the likely challenges for a [title] at a [stage] SaaS company?"
---

## Instruções

### Passo 1 — Gather Inputs Ask for prospect role and title company industry and size funding 

### Passo 2 — Generate Hypotheses by Category Operational Pain Day day friction and inefficien

### Passo 3 — Calibrate to Role Adjust the language of each hypothesis to match seniority — an

### Passo 4 — Format Output Numbered list of 5 to 7 hypotheses each 2 to 3 sentences written i
Como ativa
"what pain points might [role] at [company type] have?""build pain hypotheses for [company]""what are the likely challenges for a [title] at a [stage] SaaS company?"
💡Present hypotheses as questions in the actual conversation — "I often find companies at your stage a
12
Enquadrador da Conversa de Budget
AEs em conversas comerciais sensíveis
O que faz

Suggests precise language for introducing pricing budget framing and commercial scope naturally within a discovery or qualification conversation.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Enquadrador da Conversa de Budget

description: Suggests precise language for introducing pricing budget framing and commercial scope naturally within a discovery or qualification conversation.

triggers:
  - "how do I bring up budget with [prospect or persona]"
  - "frame the budget conversation for [deal name]"
  - "give me language for introducing pricing in my next call"
---

## Instruções

### Passo 1 — Gather Context Ask for deal stage prospect seniority what is known about budget 

### Passo 2 — Select the Framing Approach Fit-First"Before we go further, I want to make sure 

### Passo 3 — Write Tailored Phrasing Produce 2 to 3 specific phrasings tailored to the prospe

### Passo 4 — Add Deflection Handling Provide one response for"We don't have a budget for this" and "I'll need to check with finance."## Usage Examples 1. "How do I bring up budget with a CFO who hasn't mentioned it — we're 2 calls in and about to demo" 2. "Give me language for introducing our pricing range to a VP of Sales at a Series A startup." 3.
"Give me language for introducing budget and pricing in my [call stage] call with [prospect role] — Example Trigger: Tie the budget question to their stated impact figure — "You mentioned this is costing you £400K a y Pro Tip:

---

Overview: Who Uses It:

---
Como ativa
"how do I bring up budget with [prospect or persona]""frame the budget conversation for [deal name]""give me language for introducing pricing in my next call"
💡Tie the budget question to their stated impact figure — "You mentioned this is costing you £400K a y
13
Mapeamento de Decisores
AEs e SDRs mapeando contas enterprise
O que faz

Identifies the likely buying committee for a deal — mapping each stakeholder by role influence level primary concern and recommended engagement approach.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Mapeamento de Decisores

description: Identifies the likely buying committee for a deal — mapping each stakeholder by role influence level primary concern and recommended engagement approach.

triggers:
  - "map the buying committee for [company]"
  - "who else is involved in buying decisions at [company type]"
  - "decision maker map for my deal at [company]"
---

## Instruções

### Passo 1 — Gather Inputs Ask for company name and size deal value range product category kn

### Passo 2 — Identify Likely Stakeholders Based on company size and product category generate

### Passo 3 — Map Each Stakeholder For each name (if known) or title primary concern in this p

### Passo 4 — Flag Gaps Identify unengaged stakeholders and rank by deal risk — which unengage
Como ativa
"map the buying committee for [company]""who else is involved in buying decisions at [company type]""decision maker map for my deal at [company]"
💡Ask your champion directly: "If we got to a point where you wanted to move forward, walk me through
14
Identificação de Champion
AEs trabalhando deals com múltiplos stakeholders
O que faz

Helps identify qualify and develop an internal champion within a prospect account — including qualification criteria development questions and warning signs of a weak champion.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Identificação de Champion

description: Helps identify qualify and develop an internal champion within a prospect account — including qualification criteria development questions and warning signs of a weak champion.

triggers:
  - "help me identify a champion at [company]"
  - "is [contact name] a real champion?"
  - "how do I develop my champion at [company]?"
---

## Instruções

### Passo 1 — Define Champion Criteria A qualified champion must have three things access to t

### Passo 2 — Assess the Current Contact Ask for what this person said about their own role in

### Passo 3 — Generate Development Questions Produce 3 to 5 questions the rep can use in the n

### Passo 4 — Flag Warning Signs List the top 3 warning signs that suggest this contact is not
Como ativa
"help me identify a champion at [company]""is [contact name] a real champion?""how do I develop my champion at [company]?"
💡The clearest sign of a true champion is when they start asking YOU for things — internal decks, ROI
15
Hipótese de Business Case
AEs antes da primeira conversa com um prospect
O que faz

Drafts a pre discovery business case hypothesis — a structured value narrative built from firmographic role based and signal based inputs before the first conversation.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Hipótese de Business Case

description: Drafts a pre discovery business case hypothesis — a structured value narrative built from firmographic role based and signal based inputs before the first conversation.

triggers:
  - "draft a business case hypothesis for [company]"
  - "build a pre-discovery value narrative for [prospect]"
  - "what business case would work for [company type] buying [product category]?"
---

## Instruções

### Passo 1 — Gather Inputs Ask for company profile (size stage industry) prospect role produc

### Passo 2 — Structure the Hypothesis Current State Assumption What is likely true about thei

### Passo 3 — Add Calibration Prompts Include 2 bracketed notes VALIDATE ask them if this curr

### Passo 4 — Frame Honestly Use language like "Based on what we've seen at similar companies"
Como ativa
"draft a business case hypothesis for [company]""build a pre-discovery value narrative for [prospect]""what business case would work for [company type] buying [product category]?"
💡Share the hypothesis with the prospect 24 hours before the discovery call — "I've put together a sta
16
Debrief de Call de Qualificação
AEs e gestores após calls de discovery
O que faz

Converts rough discovery call notes into a structured debrief covering what was learned gaps opportunity quality score and recommended next step.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Debrief de Call de Qualificação

description: Converts rough discovery call notes into a structured debrief covering what was learned gaps opportunity quality score and recommended next step.

triggers:
  - "debrief my discovery call with [company]"
  - "structure my call notes from [company]"
  - "post-call debrief for [deal name]"
---

## Instruções

### Passo 1 — Accept Raw Notes Take call notes in any format — bullet points stream of conscio

### Passo 2 — Structure the Debrief What Was Confirmed Specific things the prospect said repre

### Passo 3 — Generate CRM Note Clean CRM ready summary under 150 words that a sales manager c

### Passo 4 — Flag Risks List 1 to 2 specific risk factors that came up in the conversation.
Como ativa
"debrief my discovery call with [company]""structure my call notes from [company]""post-call debrief for [deal name]"
💡Run this skill within 30 minutes of the call — memory degrades fast and the nuances that determine d
III Skills 17–22
17
Personalização de Demo
AEs e SEs preparando demos personalizadas
O que faz

Customises a demo flow and talking points for a specific prospect — mapping each demo section to a s call research or discovery.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Personalização de Demo

description: Customises a demo flow and talking points for a specific prospect — mapping each demo section to a s call research or discovery.

triggers:
  - "personalise my demo for [company]"
  - "customise the demo flow for [prospect name]"
  - "build a demo narrative for [company] — their pain points are [X]"
---

## Instruções

### Passo 1 — Gather Discovery Outputs Ask for the prospect's stated pain points (verbatim whe

### Passo 2 — Map Pain to Features For each stated pain point identify the specific feature or

### Passo 3 — Build the Personalised Demo Flow Reorder the demo flow so the highest-priority p

### Passo 4 — Add Prospect-Specific Language Replace generic demo language with the prospect's
Como ativa
"personalise my demo for [company]""customise the demo flow for [prospect name]""build a demo narrative for [company] — their pain points are [X]"
💡Open every demo with a recap of what they told you in discovery before showing a single screen — thi
18
Apresentação Executiva
AEs em deals enterprise e apresentações C-level
O que faz

Structures a board or C suite level sales presentation using the prospect's language business priorities and commercial context — not vendor centric positioning.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Apresentação Executiva

description: Structures a board or C suite level sales presentation using the prospect's language business priorities and commercial context — not vendor centric positioning.

triggers:
  - "build an executive presentation for [company]"
  - "structure a C-suite deck for [deal name]"
  - "help me build a board-level presentation for [company]"
---

## Instruções

### Passo 1 — Gather Executive Context Ask for the executive audience (names titles what they'

### Passo 2 — Structure the Presentation Slide 1 Their World — the business context from their

### Passo 3 — Write Each Slide For each slide headline (outcome focused not feature focused) 3
Como ativa
"build an executive presentation for [company]""structure a C-suite deck for [deal name]""help me build a board-level presentation for [company]"
💡Every headline on every slide should be an outcome statement, not a topic label. "Reduced SDR ramp t
19
Construtor de ROI
AEs e RevOps construindo business cases
O que faz

Creates a before and after ROI narrative using the prospect's business metrics — turning value propositions into a quanti

Como usar no Claude
Cole nas instruções do seu Project
---
name: Construtor de ROI

description: Creates a before and after ROI narrative using the prospect's business metrics — turning value propositions into a quanti

triggers:
  - "build an ROI story for [company]"
  - "quantify the value for [prospect]"
  - "create a business case with numbers for [deal name]"
---

## Instruções

### Passo 1 — Gather Metrics Ask for current state metrics (volume cost time conversion rates)

### Passo 2 — Build the Before State Quantify the current state what are they spending losing 

### Passo 3 — Project the After State Apply reference customer outcomes to the prospect's base

### Passo 4 — Calculate ROI and Payback Calculate Total first year value solution cost net val
Como ativa
"build an ROI story for [company]""quantify the value for [prospect]""create a business case with numbers for [deal name]"
💡Always present the ROI as a range, not a single number — "between £180K and £320K in first-year valu
20
Antecipação de Objeções
AEs antes de demos e apresentações
O que faz

Identifies 3 to 5 objections a prospect is most likely to raise in an upcoming demo or presentation

Como usar no Claude
Cole nas instruções do seu Project
---
name: Antecipação de Objeções

description: Identifies 3 to 5 objections a prospect is most likely to raise in an upcoming demo or presentation

triggers:
  - "what objections might [company] raise in my demo?"
  - "pre-empt objections for [deal name]"
  - "prepare responses to objections before my [company] presentation"
---

## Instruções

### Passo 1 — Gather Deal Context Ask for company profile deal stage the audience in the meeti

### Passo 2 — Generate Likely Objections Based on context identify the 3 to 5 most likely obje

### Passo 3 — Prepare Response Strategies For each objection the objection word for word as a 

### Passo 4 — Add Pre-Emption Language For the top 1 to 2 objections write a line the rep can 
Como ativa
"what objections might [company] raise in my demo?""pre-empt objections for [deal name]""prepare responses to objections before my [company] presentation"
💡Address your single biggest likely objection proactively in the first 5 minutes — "I know one thing
21
Seletor de Prova Social
AEs em apresentações onde social proof é crítico
O que faz

Identifies the most relevant customer story or case study to reference in a presentation based on pr pain point and stakeholder audience — and suggests how to tell it.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Seletor de Prova Social

description: Identifies the most relevant customer story or case study to reference in a presentation based on pr pain point and stakeholder audience — and suggests how to tell it.

triggers:
  - "what customer story should I use for [company]?"
  - "find the best case study for my [company] presentation"
  - "which reference customer matches [prospect profile]?"
---

## Instruções

### Passo 1 — Gather Prospect Profile Ask for prospect's industry company size primary pain po

### Passo 2 — Match the Reference Ask the user to describe their available customer stories (o

### Passo 3 — Structure the Story Frame the customer story in 3 acts Situation (who they were 

### Passo 4 — Add Prospect Bridge Add one sentence at the end that bridges the story to the pr
Como ativa
"what customer story should I use for [company]?""find the best case study for my [company] presentation""which reference customer matches [prospect profile]?"
💡Never lead with the customer's company name — lead with the situation. "We worked with a 250-person
22
Follow-Up Pós-Demo
AEs após demos e apresentações
O que faz

Writes a personalised post demo follow up email summarising key discussion points confirming alignment on pain and value and proposing a specific next step.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Follow-Up Pós-Demo

description: Writes a personalised post demo follow up email summarising key discussion points confirming alignment on pain and value and proposing a specific next step.

triggers:
  - "write a follow-up email after my demo with [company]"
  - "post-demo email for [prospect name]"
  - "draft a follow-up to my [company] presentation"
---

## Instruções

### Passo 1 — Gather Demo Outputs Ask for what was discussed in the demo which features genera

### Passo 2 — Draft the Email Structure Reference the specific moment in the demo that generat

### Passo 3 — Attach Resources Ask whether there are any resources to attach (ROI calculator c

### Passo 4 — Keep It Short Total email under 200 words. Every sentence must serve a purpose —
Como ativa
"write a follow-up email after my demo with [company]""post-demo email for [prospect name]""draft a follow-up to my [company] presentation"
💡Send the follow-up email within 2 hours of the demo — prospects talk to other vendors and their atte
IV Skills 23–28
23
Resposta a Concorrente
AEs em deals com múltiplos fornecedores em avaliação
O que faz

Generates a confident differentiated response when a prospect mentions a named competitor — without badmouthing or concedi

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta a Concorrente

description: Generates a confident differentiated response when a prospect mentions a named competitor — without badmouthing or concedi

triggers:
  - "how do I respond when [prospect] mentions [competitor]?"
  - "competitor objection — they're looking at [competitor name]"
  - "[competitor] objection response for [deal name]"
---

## Instruções

### Passo 1 — Gather Context Ask for which competitor was mentioned what the prospect said abo

### Passo 2 — Acknowledge Without Conceding Start by acknowledging the competitor as a legitim

### Passo 3 — Redirect to Fit Shift from product comparison to fit comparison — "The question 

### Passo 4 — Land the Differentiation In 1 to 2 sentences state the single most relevant diff
Como ativa
"how do I respond when [prospect] mentions [competitor]?""competitor objection — they're looking at [competitor name]""[competitor] objection response for [deal name]"
💡The best competitive response is a question, not a statement — "What are the 2 to 3 things that woul
24
Resposta a Objeção de Preço
AEs e gestores em negociações comerciais
O que faz

Reframes value and handles pushback on cost without discounting — distinguishing between price objec budget constraints and perceived value gaps.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta a Objeção de Preço

description: Reframes value and handles pushback on cost without discounting — distinguishing between price objec budget constraints and perceived value gaps.

triggers:
  - "they said the price is too high"
  - "price objection response for [deal name]"
  - "how do I hold my price when [prospect] pushes back?"
---

## Instruções

### Passo 1 — Diagnose the Objection Determine which type of objection it actually is Price (t

### Passo 2 — Respond to the Diagnosis Price Reconnect to the quantified business impact. "We'

### Passo 3 — Write the Response Produce the exact language for the rep to use — acknowledge t

### Passo 4 — Add a Discount Guardrail If the user asks about discounting include language for
Como ativa
"they said the price is too high""price objection response for [deal name]""how do I hold my price when [prospect] pushes back?"
💡Before responding to any price objection, ask: "When you say the price is too high, help me understa
25
Resposta a Objeção de Timing
AEs em deals com objeção de timing
O que faz

Responds to "not right now" timing objections with urgency framing risk reframe and language to maintain deal momentum without manufactured pressure.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta a Objeção de Timing

description: Responds to "not right now" timing objections with urgency framing risk reframe and language to maintain deal momentum without manufactured pressure.

triggers:
  - "they said it's not the right time"
  - "timing objection for [deal name]"
  - "how do I respond to 'let's revisit in Q3'?"
---

## Instruções

### Passo 1 — Diagnose the Timing Objection Determine whether it's a genuine priority issue (o

### Passo 2 — Respond to the Diagnosis Genuine Priority Acknowledge and ask what would need to

### Passo 3 — Introduce Cost of Delay Quantify what waiting costs in their specific situation 
Como ativa
"they said it's not the right time""timing objection for [deal name]""how do I respond to 'let's revisit in Q3'?"
💡Never leave a timing conversation without an exact date — "let's check back in Q3" becomes "can we p
26
Resposta ao 'Podemos Construir Internamente'
AEs em deals contra proposta de build interno
O que faz

Handles the "we can build this in house" objection with a credible measured response that surfaces true build costs and reframes around opportunity cost.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta ao 'Podemos Construir Internamente'

description: Handles the "we can build this in house" objection with a credible measured response that surfaces true build costs and reframes around opportunity cost.

triggers:
  - "they said they can build it themselves"
  - "internal build objection for [deal name]"
  - "how do I respond to 'our engineering team could build this'?"
---

## Instruções

### Passo 1 — Acknowledge Capability Never question whether they CAN build it. Acknowledge it 

### Passo 2 — Surface the True Build Cost Ask questions that reveal what they haven't costed e

### Passo 3 — Reframe the Decision Shift from "can we build it" to "should we build it" — "The

### Passo 4 — Write the Response Produce the exact language for the rep — acknowledgement refr
Como ativa
"they said they can build it themselves""internal build objection for [deal name]""how do I respond to 'our engineering team could build this'?"
💡Ask one question that makes the build path feel real: "What would the roadmap prioritisation convers
27
Resposta ao Status Quo
AEs em deals onde o prospect está 'satisfeito com o atual'
O que faz

Creates responses to "we're happy with what we have" by surfacing the hidden cost of the status quo

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta ao Status Quo

description: Creates responses to "we're happy with what we have" by surfacing the hidden cost of the status quo

triggers:
  - "they said they're happy with their current setup"
  - "status quo objection for [deal name]"
  - "how do I respond to 'we already have a solution for this'?"
---

## Instruções

### Passo 1 — Identify the Status Quo Ask for what they currently use or do what the prospect 

### Passo 2 — Acknowledge Without Agreeing"That's great to hear — the last thing I want to do 

### Passo 3 — Surface the Gap Ask a question that reveals what "happy" actually means in pract

### Passo 4 — Write the Full Response Produce the language for the rep — acknowledgement gap s
Como ativa
"they said they're happy with their current setup""status quo objection for [deal name]""how do I respond to 'we already have a solution for this'?"
💡The most effective question for breaking the status quo is always about outcomes, not process — "How
28
Resposta a Objeções Jurídicas e de Segurança
AEs em revisões de segurança e jurídico
O que faz

Drafts confident clear responses to procurement or InfoSec concerns — translating security posture into accessible la

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta a Objeções Jurídicas e de Segurança

description: Drafts confident clear responses to procurement or InfoSec concerns — translating security posture into accessible la

triggers:
  - "draft a response to a security concern from [company]"
  - "legal objection response for [deal name]"
  - "how do I respond to procurement questions about [security topic]?"
---

## Instruções

### Passo 1 — Identify the Concern Ask for the exact concern or question raised (verbatim) who

### Passo 2 — Structure the Response Acknowledge the concern directly and validate it as reaso

### Passo 3 — Write the Response Tone confident transparent and non defensive. Avoid jargon un

### Passo 4 — Escalation Path If the concern is outside the rep's expertise include a line sug
Como ativa
"draft a response to a security concern from [company]""legal objection response for [deal name]""how do I respond to procurement questions about [security topic]?"
💡Get ahead of security reviews by sending your security overview document proactively after the demo
V Skills 29–34
29
Verificador de Saúde do Deal
AEs e gestores em pipeline reviews
O que faz

Evaluates a deal description and flags risk indicators against common deal loss patterns — returning risk flags and recommended actions.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Verificador de Saúde do Deal

description: Evaluates a deal description and flags risk indicators against common deal loss patterns — returning risk flags and recommended actions.

triggers:
  - "check the health of my deal with [company]"
  - "deal health assessment for [deal name]"
  - "flag the risks in my [company] opportunity"
---

## Instruções

### Passo 1 — Receive Deal Description Accept deal summary CRM notes call debrief or a freefor

### Passo 2 — Evaluate Against Risk Indicators Check for the following risk signals No named e

### Passo 3 — Return a Health Score Rate the deal Healthy / At Risk / High Risk / Stalled. Inc

### Passo 4 — Recommend Actions For each risk flag recommend one specific action the rep can t
Como ativa
"check the health of my deal with [company]""deal health assessment for [deal name]""flag the risks in my [company] opportunity"
💡Run this skill on every deal in your pipeline before a forecast call — not to impress your manager,
30
Formatador de Atualização de Pipeline
AEs atualizando CRM após interações
O que faz

Converts rough deal notes into a clean structured CRM update covering current state next step risk level and forecast confidence.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Formatador de Atualização de Pipeline

description: Converts rough deal notes into a clean structured CRM update covering current state next step risk level and forecast confidence.

triggers:
  - "format my pipeline update for [company]"
  - "write a CRM note for my [deal name] deal"
  - "turn my notes on [company] into a pipeline update"
---

## Instruções

### Passo 1 — Accept Raw Notes Take notes in any format. Extract current deal stage last actio

### Passo 2 — Structure the Update Format the CRM note with the following fields Stage Current

### Passo 3 — Keep It Scannable Total length under 120 words. Use plain language. Write for so

### Passo 4 — Flag Missing Information If key fields are missing from the raw notes (e.g. no n
Como ativa
"format my pipeline update for [company]""write a CRM note for my [deal name] deal""turn my notes on [company] into a pipeline update"
💡The best CRM notes are written for the next rep who might pick up this deal in 6 months — not for th
31
Reengajamento de Deal Travado
AEs e BDRs com deals que silenciaram
O que faz

Writes re engagement messages for deals that have gone quiet — diagnosing the likely reason for silence and cr

Como usar no Claude
Cole nas instruções do seu Project
---
name: Reengajamento de Deal Travado

description: Writes re engagement messages for deals that have gone quiet — diagnosing the likely reason for silence and cr

triggers:
  - "[company] has gone quiet — help me re-engage"
  - "stalled deal re-engagement for [deal name]"
  - "write a message to restart the conversation with [company]"
---

## Instruções

### Passo 1 — Diagnose the Silence Ask for how long ago the last contact was what was happenin

### Passo 2 — Select the Re-Engagement Angle Based on the diagnosis choose the right angle Int

### Passo 3 — Write the Message Email or LinkedIn (ask if not specified). Under 80 words. Crea

### Passo 4 — Add a Breakup Option If the deal has been stalled for more than 6 weeks include 
Como ativa
"[company] has gone quiet — help me re-engage""stalled deal re-engagement for [deal name]""write a message to restart the conversation with [company]"
💡The most effective re-engagement line is one that makes the rep look like they're doing something fo
32
Outreach de Multithreading
AEs expandindo contatos em deals ativos
O que faz

Drafts outreach to a new stakeholder at an existing opportunity — expanding contact without blindsid

Como usar no Claude
Cole nas instruções do seu Project
---
name: Outreach de Multithreading

description: Drafts outreach to a new stakeholder at an existing opportunity — expanding contact without blindsid

triggers:
  - "help me reach out to [new contact] at [company] without disrupting the deal"
  - "multithread my deal at [company] — I need to reach [role]"
  - "draft outreach to the [title] at [company] where I'm already in a deal"
---

## Instruções

### Passo 1 — Gather Context Ask for the current champion (name and role) the new stakeholder 

### Passo 2 — Choose the Approach Champion-endorsed Ask the champion for an introduction first

### Passo 3 — Write the Outreach For direct outreach frame around a relevant insight or questi

### Passo 4 — Add a Coaching Note Include a one sentence note reminding the rep to brief their
Como ativa
"help me reach out to [new contact] at [company] without disrupting the deal""multithread my deal at [company] — I need to reach [role]""draft outreach to the [title] at [company] where I'm already in a deal"
💡Always brief your champion before reaching out to another stakeholder directly — a simple "I'd love
33
Construtor de Close Plan
AEs em deals próximos do fechamento
O que faz

Creates a mutual action plan (MAP) for a specific deal — mapping every remaining step to close with

Como usar no Claude
Cole nas instruções do seu Project
---
name: Construtor de Close Plan

description: Creates a mutual action plan (MAP) for a specific deal — mapping every remaining step to close with

triggers:
  - "build a close plan for [deal name]"
  - "create a mutual action plan for [company]"
  - "what are the steps to close the [company] deal?"
---

## Instruções

### Passo 1 — Gather Deal Context Ask for current deal stage agreed target close date known re

### Passo 2 — Build the MAP Structure the plan as a table with columns Step Owner (Prospect or

### Passo 3 — Work Backwards from the Close Date Start with the signature date and work backwa

### Passo 4 — Add a Framing Note Include a 2-sentence introduction the rep can use when sharin
Como ativa
"build a close plan for [deal name]""create a mutual action plan for [company]""what are the steps to close the [company] deal?"
💡Share the close plan in a collaborative doc (Notion or Google Doc) rather than as an email — a share
34
Narrativa de Forecast
AEs e gestores em calls de forecast
O que faz

Writes a written forecast commentary for a deal or territory — turning pipeline data into a credible confidence risks and close rationale.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Narrativa de Forecast

description: Writes a written forecast commentary for a deal or territory — turning pipeline data into a credible confidence risks and close rationale.

triggers:
  - "write a forecast narrative for [deal name]"
  - "build my forecast commentary for [company]"
  - "prepare my deal commentary for the forecast call"
---

## Instruções

### Passo 1 — Gather Deal Data Ask for deal name value current stage close date forecast categ

### Passo 2 — Write the Narrative Structure in 4 sentences (1) Current state — where the deal 

### Passo 3 — Keep It Honest The narrative must reflect reality not wishful thinking. If the d

### Passo 4 — Format for the Call Present in a format that can be read aloud in 45 seconds or 
Como ativa
"write a forecast narrative for [deal name]""build my forecast commentary for [company]""prepare my deal commentary for the forecast call"
💡The most credible forecast narratives name the specific person who has committed to the next step —
VI Skills 35–40
35
Prep para Negociação
AEs antes de conversas comerciais formais
O que faz

Prepares a negotiation strategy document covering walk away position ideal outcome likely prospect asks available concessions and the order to deploy them.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Prep para Negociação

description: Prepares a negotiation strategy document covering walk away position ideal outcome likely prospect asks available concessions and the order to deploy them.

triggers:
  - "prep me for my negotiation with [company]"
  - "build a negotiation brief for [deal name]"
  - "I have a commercial conversation with [company] — help me prepare"
---

## Instruções

### Passo 1 — Gather Deal Context Ask for deal value current pricing position any discounts al

### Passo 2 — Define the Negotiation Anchors Ideal outcome What you'd accept if the call went 

### Passo 3 — Map Likely Prospect Asks Based on deal context identify the 3 most likely things

### Passo 4 — Prepare Concession Strategy For each likely ask what you're prepared to offer wh
Como ativa
"prep me for my negotiation with [company]""build a negotiation brief for [deal name]""I have a commercial conversation with [company] — help me prepare"
💡Never make a concession without getting something in return, even symbolically — "If I can get appro
36
Proposta Comercial
AEs formalizando a oferta comercial
O que faz

Structures an internal discount request with a clear business justification — tying the concession t

Como usar no Claude
Cole nas instruções do seu Project
---
name: Proposta Comercial

description: Structures an internal discount request with a clear business justification — tying the concession t

triggers:
  - "help me justify a discount on [deal name]"
  - "build a discount approval case for [company]"
  - "how do I frame a 15% discount request for my manager?"
---

## Instruções

### Passo 1 — Gather Deal Context Ask for deal value requested discount amount what the prospe

### Passo 2 — Build the Justification Structure the internal ask with deal summary (value stag

### Passo 3 — Calculate the Net Impact Show the deal with and without the discount total contr

### Passo 4 — Add the Ask End with a clear specific request"Requesting approval for X% discount in exchange for signed order form by [date]."## Usage Examples 1. "Help me justify a 15% discount on the Pleo deal — £80K they've asked for it in exchange for signing before June 30th." 2. "Build a discount approval case f year commitment." 3. "How do I frame a discount request to my VP when the prospect is comparing us t
"Help me justify a [X%] discount on my [Company] deal to my manager — the prospect asked for it beca Example Trigger: Frame every discount in terms of what you're getting in return, not what you're giving away — "We're Pro Tip:

---

Overview: Who Uses It:

---
Como ativa
"help me justify a discount on [deal name]""build a discount approval case for [company]""how do I frame a 15% discount request for my manager?"
💡Frame every discount in terms of what you're getting in return, not what you're giving away — "We're
37
E-mail de Fechamento
AEs no ato do fechamento
O que faz

Translates legal contract language into plain English decision summaries — highlighting key terms obligations and decision points for non legal reviewers.

Como usar no Claude
Cole nas instruções do seu Project
---
name: E-mail de Fechamento

description: Translates legal contract language into plain English decision summaries — highlighting key terms obligations and decision points for non legal reviewers.

triggers:
  - "summarise this contract for [prospect name]"
  - "translate this agreement into plain English"
  - "create a contract summary for [deal name]"
---

## Instruções

### Passo 1 — Receive Contract Input Accept the contract text a paste of key clauses or a desc

### Passo 2 — Extract Key Terms Identify and summarise contract duration renewal terms and not

### Passo 3 — Write the Plain English Summary For each key term the clause in plain English (1

### Passo 4 — Add a Decision Summary End with"The 3 things you need to confirm before signing 
Como ativa
"summarise this contract for [prospect name]""translate this agreement into plain English""create a contract summary for [deal name]"
💡Always include the renewal notice period prominently in the summary — it's the clause most likely to
38
Resposta a Redlining de Contrato
AEs e jurídico em revisão de contratos
O que faz

Drafts confident natural language for asking for the business — calibrated to the deal stage relationship and prospect's decision making style.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resposta a Redlining de Contrato

description: Drafts confident natural language for asking for the business — calibrated to the deal stage relationship and prospect's decision making style.

triggers:
  - "help me close [company] on the call today"
  - "write a close script for [deal name]"
  - "how do I ask for the business with [prospect name]?"
---

## Instruções

### Passo 1 — Gather Context Ask for deal stage what has been agreed in principle any remainin

### Passo 2 — Select the Close Approach Assumptive Used when all objections are resolved and t

### Passo 3 — Write the Full Close Sequence Produce the setup line (summarises the conversatio

### Passo 4 — Add a Silence Note Remind the rep after asking the close question stop talking. 
Como ativa
"help me close [company] on the call today""write a close script for [deal name]""how do I ask for the business with [prospect name]?"
💡The best close question is the one that sounds least like a close question — "What would you need to
39
Gerenciamento de Extensão de Deal
AEs gerenciando extensões de prazo
O que faz

Writes a warm professional email after a verbal close — confirming the commitment outlining next steps and setting the tone for the customer relationship.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Gerenciamento de Extensão de Deal

description: Writes a warm professional email after a verbal close — confirming the commitment outlining next steps and setting the tone for the customer relationship.

triggers:
  - "[company] just said yes — write the confirmation email"
  - "win confirmation email for [deal name]"
  - "draft a follow-up after a verbal close with [company]"
---

## Instruções

### Passo 1 — Gather Close Details Ask for what was agreed (terms start date scope) what the n

### Passo 2 — Draft the Email Structure Warm acknowledgement of the decision — not over the to

### Passo 3 — Set the Right Tone The email should feel like the beginning of a customer relati

### Passo 4 — CC the Right People Ask whether to CC anyone (SDR CSM champion's manager) and ad
Como ativa
"[company] just said yes — write the confirmation email""win confirmation email for [deal name]""draft a follow-up after a verbal close with [company]"
💡Send this email within 30 minutes of the verbal yes — it documents the commitment, sets the expectat
40
Análise de Win/Loss
AEs e gestores após ganho ou perda de deal
O que faz

Structures a post loss debrief — extracting root cause early warning signs that were missed and specific learnings to apply in future deals.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Análise de Win/Loss

description: Structures a post loss debrief — extracting root cause early warning signs that were missed and specific learnings to apply in future deals.

triggers:
  - "debrief the loss at [company]"
  - "run a loss analysis on [deal name]"
  - "I lost [company] — help me understand why"
---

## Instruções

### Passo 1 — Gather Loss Context Ask for why the prospect gave as the reason for not proceedi

### Passo 2 — Identify Root Cause Distinguish between stated reason (what they said) and likel

### Passo 3 — Surface Early Warning Signs Look back at the deal history and identify 2 to 3 si

### Passo 4 — Extract Actionable Learnings For each root cause identified write one specific c
Como ativa
"debrief the loss at [company]""run a loss analysis on [deal name]""I lost [company] — help me understand why"
💡The most valuable question after a loss is not "why did we lose" but "what was the first moment we s
VII Skills 41–46
41
Identificador de Oportunidade de Upsell
CSMs e AEs em contas ativas
O que faz

Builds a renewal conversation framework based on account history usage data and relationship signals — turning renewal into a value led conversation not a contract renegotiation.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Identificador de Oportunidade de Upsell

description: Builds a renewal conversation framework based on account history usage data and relationship signals — turning renewal into a value led conversation not a contract renegotiation.

triggers:
  - "help me prepare for my renewal conversation with [company]"
  - "build a renewal framework for [account name]"
  - "[company] is up for renewal in [X weeks] — help me prepare"
---

## Instruções

### Passo 1 — Gather Account Context Ask for contract end date current ARR product usage (if k

### Passo 2 — Build the Value Review Construct a "value delivered" narrative what outcomes has

### Passo 3 — Structure the Renewal Conversation Opening Review of value delivered (their outc

### Passo 4 — Flag Risk Signals Identify any signals that suggest the renewal is at risk and r
Como ativa
"help me prepare for my renewal conversation with [company]""build a renewal framework for [account name]""[company] is up for renewal in [X weeks] — help me prepare"
💡Start the renewal conversation 90 days before expiry, not 30 — by 30 days you're negotiating under t
42
Preparação de QBR
CSMs e AEs em revisões trimestrais
O que faz

Scans account notes and signals to flag potential expansion opportunities — underutilised features adjacent needs or growth signals that indicate readiness for upsell.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Preparação de QBR

description: Scans account notes and signals to flag potential expansion opportunities — underutilised features adjacent needs or growth signals that indicate readiness for upsell.

triggers:
  - "identify upsell opportunities in my [account name] account"
  - "scan my notes on [company] for expansion signals"
  - "where could I grow the [company] account?"
---

## Instruções

### Passo 1 — Receive Account Inputs Accept account notes recent conversation summaries usage 

### Passo 2 — Identify Expansion Signals Look for usage of only a subset of available features

### Passo 3 — Map Signals to Opportunities For each signal identified name the opportunity (ad

### Passo 4 — Prioritise Rank the identified opportunities by ease of execution revenue potent
Como ativa
"identify upsell opportunities in my [account name] account""scan my notes on [company] for expansion signals""where could I grow the [company] account?"
💡The most credible upsell conversation starts with the customer's language, not yours — "You mentione
43
Recuperação de Cliente em Risco de Churn
CSMs em contas com risco de cancelamento
O que faz

Creates a structured Quarterly Business Review agenda for a named account — positioning the conversa strategic priorities and mutual next steps.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Recuperação de Cliente em Risco de Churn

description: Creates a structured Quarterly Business Review agenda for a named account — positioning the conversa strategic priorities and mutual next steps.

triggers:
  - "build a QBR agenda for [account name]"
  - "help me prepare a quarterly business review for [company]"
  - "structure my QBR with [company] — it's in [X weeks]"
---

## Instruções

### Passo 1 — Gather Account Context Ask for account name meeting attendees (names and roles o

### Passo 2 — Build the Agenda Welcome and Agenda Overview (5 min) Set the frame — this is a s

### Passo 3 — Write Talking Points For each section 2 to 3 talking points or questions the rep

### Passo 4 — Add a Pre-QBR Brief Include a one-paragraph prep note for the rep covering what 
Como ativa
"build a QBR agenda for [account name]""help me prepare a quarterly business review for [company]""structure my QBR with [company] — it's in [X weeks]"
💡Send the QBR agenda to the customer 5 days before the meeting and ask them to add anything they want
44
Pedido de Referência e Case Study
CSMs e AEs solicitando referências
O que faz

Converts usage data and sentiment notes into a structured health score narrative — covering relation risk signals and recommended actions.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Pedido de Referência e Case Study

description: Converts usage data and sentiment notes into a structured health score narrative — covering relation risk signals and recommended actions.

triggers:
  - "summarise the health of my [company] account"
  - "health score assessment for [account name]"
  - "is [company] at risk of churning?"
---

## Instruções

### Passo 1 — Gather Health Signals Accept any combination of usage data (logins feature adopt

### Passo 2 — Score Each Dimension Rate each available dimension as Green (healthy) Amber (mon

### Passo 3 — Produce an Overall Health Narrative Write a 3-sentence summary (1) Overall healt

### Passo 4 — Suggest Interventions For any Amber or Red dimension suggest a specific actionab
Como ativa
"summarise the health of my [company] account""health score assessment for [account name]""is [company] at risk of churning?"
💡The champion stability signal is the one most consistently correlated with churn — if your original
45
Preparação de Renovação
CSMs e AEs preparando renovações
O que faz

Drafts outreach to introduce an adjacent product or service to an existing customer — framed as a na not a new sales pitch.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Preparação de Renovação

description: Drafts outreach to introduce an adjacent product or service to an existing customer — framed as a na not a new sales pitch.

triggers:
  - "draft cross-sell outreach to [contact] at [company]"
  - "introduce [product or module] to my existing customer [company]"
  - "write an expansion outreach for [account name] — I want to introduce [product]"
---

## Instruções

### Passo 1 — Gather Context Ask for the existing product in use the new product or module to 

### Passo 2 — Identify the Bridge The cross sell outreach must start from a signal in their ex

### Passo 3 — Write the Outreach Structure reference to their existing experience or a recent 

### Passo 4 — Calibrate Tone This is an existing customer. The tone should be warmer less form
Como ativa
"draft cross-sell outreach to [contact] at [company]""introduce [product or module] to my existing customer [company]""write an expansion outreach for [account name] — I want to introduce [product]"
💡Never introduce a new product in a cross-sell conversation without first confirming the existing pro
46
Plano de Expansão de Conta
CSMs e AEs planejando crescimento de conta
O que faz

Writes outreach to re engage a senior stakeholder at an existing customer account — creating a timely relevant reason to reconnect that doesn't feel transactional.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Plano de Expansão de Conta

description: Writes outreach to re engage a senior stakeholder at an existing customer account — creating a timely relevant reason to reconnect that doesn't feel transactional.

triggers:
  - "re-engage [executive name] at [company]"
  - "write outreach to reconnect with the [title] at [account name]"
  - "the executive sponsor at [company] has gone quiet — help me reconnect"
---

## Instruções

### Passo 1 — Gather Context Ask for executive's name and role when they were last engaged wha

### Passo 2 — Identify the Re-Engagement Hook The hook must be relevant to the executive not t

### Passo 3 — Write the Outreach Email only (LinkedIn for an executive sponsor feels informal)

### Passo 4 — Add Context for Timing Include one sentence that makes the timing feel natural r
Como ativa
"re-engage [executive name] at [company]""write outreach to reconnect with the [title] at [account name]""the executive sponsor at [company] has gone quiet — help me reconnect"
💡The most effective executive re-engagement message references something they said in a previous conv
VIII Skills 47–50
47
Resumo de Deals para 1:1
AEs preparando 1:1 com gestor
O que faz

Converts bullet notes into a polished written weekly sales update covering pipeline progress wins risks and next week's priorities.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Resumo de Deals para 1:1

description: Converts bullet notes into a polished written weekly sales update covering pipeline progress wins risks and next week's priorities.

triggers:
  - "write my weekly sales update"
  - "turn my notes into a sales update for leadership"
  - "draft my weekly pipeline report"
---

## Instruções

### Passo 1 — Gather Weekly Notes Accept rough bullet points a list of activities deal updates

### Passo 2 — Structure the Update This Week 2 to 3 sentences on the most significant activiti

### Passo 3 — Format for Readability Total length under 300 words. Use section headers. Write 

### Passo 4 — Add a Headline Metric Open with one headline number pipeline added this week tot
Como ativa
"write my weekly sales update""turn my notes into a sales update for leadership""draft my weekly pipeline report"
💡Always lead with a number — the executive reading your update will scan for the metric first. "Added
48
Relatório de Atividade Semanal
Reps reportando atividade semanal
O que faz

Structures a post call debrief from a transcript or rough notes — extracting key moments deal implications and next steps.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Relatório de Atividade Semanal

description: Structures a post call debrief from a transcript or rough notes — extracting key moments deal implications and next steps.

triggers:
  - "debrief this call with [company]"
  - "structure my call notes from [prospect or customer]"
  - "analyse this call transcript from [company]"
---

## Instruções

### Passo 1 — Accept Input Accept a call transcript rough notes or a freeform description of w

### Passo 2 — Structure the Debrief Key Moments 3 to 5 specific things said that changed the d

### Passo 3 — Generate a CRM Summary A clean under 100 word CRM note covering the essence of t

### Passo 4 — Flag Coaching Observations If reviewing as a manager note 1 to 2 moments where t
Como ativa
"debrief this call with [company]""structure my call notes from [prospect or customer]""analyse this call transcript from [company]"
💡The most valuable thing to extract from any call debrief is not what was said, but what was almost s
49
Caso de Negócio Interno
AEs e gestores fazendo pedidos de recursos internos
O que faz

Turns a closed deal into a structured shareable internal win story — celebrating the outcome and extracting the specific approach and deci

Como usar no Claude
Cole nas instruções do seu Project
---
name: Caso de Negócio Interno

description: Turns a closed deal into a structured shareable internal win story — celebrating the outcome and extracting the specific approach and deci

triggers:
  - "build a win story from my [company] close"
  - "turn my [deal name] win into an internal case study"
  - "write a win story for the team about [company]"
---

## Instruções

### Passo 1 — Gather Deal History Ask for company name deal value deal duration how the deal s

### Passo 2 — Structure the Win Story The Account Who they are and why they mattered as a targ

### Passo 3 — Keep It Human The best win stories are written in the rep's voice not corporate 

### Passo 4 — Format for Sharing Under 350 words. Suitable for a Slack post a team meeting or 
Como ativa
"build a win story from my [company] close""turn my [deal name] win into an internal case study""write a win story for the team about [company]"
💡The best win stories focus on one decision or technique, not on the entire deal — "how I handled the
50
Plano de Território
Reps e gestores planejando território
O que faz

Creates a structured handoff document from Sales to Customer Success — including relationship contex stated goals potential risks key stakeholders and success criteria.

Como usar no Claude
Cole nas instruções do seu Project
---
name: Plano de Território

description: Creates a structured handoff document from Sales to Customer Success — including relationship contex stated goals potential risks key stakeholders and success criteria.

triggers:
  - "create a handoff brief for [company]
'm passing to CS"
  - "build a Sales to CS handoff for [deal name]"
  - "write an onboarding handoff document for [customer name]"
---

## Instruções

### Passo 1 — Gather Deal Context Ask for customer name deal value contract start date product

### Passo 2 — Structure the Handoff Brief Customer Overview Company name size industry and dea

### Passo 3 — Format for the CSM Write for someone who has never met this customer. Total leng

### Passo 4 — Include a Warm Introduction Include a draft email the AE can send introducing th
Como ativa
"create a handoff brief for [company] — I'm passing to CS" "build a Sales to CS handoff for [deal name]" "write an onboarding handoff document for [customer name]"
💡 Always include one "handle with care" note in every handoff brief — the one stakeholder, commitment, or risk the CSM needs to know immediately.